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Gostaresh Afzar HamaraIranian Journal of Medical Informatics2322-35968120181216An Internet of Human (IoH) Framework for Improving Healthcare Business Modelse3e3PERSIANHomeiraMoghadamiResearcher at ICT Research Institute. mogadami@itrc.ac.irMahmoodKharrat2018100620181122Introduction:The World Health Organization's theme "Health for All" in 2018 is aimed at achieving all countries' sustainable development goals and moving to development priorities, Equity and social coherence. The decision of countries to achieve these goals is associated with challenges such as resource scarcity, changing priorities, continuing demands from the community, and economic crises. The use of Internet technologies as one of the most important trends in the quality of services and the effectiveness of the health system is a solution to the above challenges. After the first generation of the Internet, refers to Internet of Digital (IoD), and the second one, Internet of things (IoT) that have extensively influenced various aspects of human life such as education, energy, health, transport, a new interpretation as the third generation Internet is the Internet of Humans (IoH), which is a form of co-existence of humans and IoT devices. In this way, the Internet will not only be used as a practical tool, it will be part of us. The logic of this type of Internet, with its connectivity and the interconnection of all stakeholders, is the human-centeric approach and leads to serve without harmful constraints to the people and society. In this generation, the Internet is used for important targeting and solving the world's greatest challenges. For example, in the health sector, with the data collected from the large and interconnected range, it is possible to find fast and effective solutions to major health challenges such as genetic diseases, cancer, or epidemic diseases.Material and Method: In this paper, a framework for the Internet of Humans (IOH) will be presented, which will take a great look at the health field, particularly in terms of the of new business models. As developing the IoH and the new health-related business models based on this technology, various concerns about provide an integrated framework for this issue have emerged, which has led to the emergence of extensive research in the world, particularly in the European Union.Results: Within the proposed framework, the key enablers (such as IoT, cloud computing, artificial intelligence, etc.) with key controllers (such as security, privacy, investment, etc.) creates new e- health business models. The most important result presented in this framework is the consideration of human factors in the development of new business models from the beginning of the business development process.Conclusion: The proposed framework, considering human factors in the development of business models, will lead to the possibility of offering new products and services, different industries, changing the value of the industries, changing the identity of the focus point. It also makes it possible to define a new role or value for data, processes, and infrastructures, and ultimately to differentiate how health services are performed.

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